Advertising is judged not by what it says, but by what the consumer thinks it says. Votes: 5
Kenneth RomanAdvertising generally works to reinforce consumer trends rather than to initiate them. Votes: 4
Michael SchudsonAdvertising teaches people not to trust their judgment. Advertising teaches people to be stupid. Votes: 4
Carl SaganAdvertising in the past has been predicated on a mass market and a captive audience. Votes: 4
Howard RheingoldAdvertising is the principal reason why the business man has come to inherit the earth. Votes: 4
James Randolph AdamsAdvertising degrades the people it appeals to; it deprives them of their will to choose. Votes: 4
Carrie SnowAdvertising is the principal reason why the business person has come to inherit the earth. Votes: 4
James AdamsAdvertising: the science of arresting the human intelligence long enough to get money from it. Votes: 4
Stephen LeacockAdvertising is to a genuine article what manure is to land, - it largely increases the product. Votes: 4
P. T. BarnumChess is as elaborate a waste of human intelligence as you can find outside an advertising agency. Votes: 4
Raymond ChandlerYou can fool all the people all the time if the advertising is right and the budget is big enough. Votes: 4
Joseph E. LevineAdvertising moves people toward goods; merchandising moves goods toward people. Votes: 3
Morris HiteAdvertising becomes a dialogue that becomes an invitation to a relationship. Votes: 3
Lester WundermanAdvertising is a ten billion dollar a year misunderstanding with the public Votes: 3
Chester L. PoseyAdvertising does something important as a sector - culturally and especially economically Votes: 3
Chuka UmunnaAdvertising is about norms and values, aspirations and prejudices. It is about culture. Votes: 3
Anil AmbaniAdvertising enriches life by quickening the imagination, arousing interest and enlarging the taste. Votes: 3
Ralph Washington SockmanAdvertising is saying you're good. PR is getting someone else to say you're good. Votes: 3
Jean-Louis GasseeAdvertising men and politicians are dangerous if they are separated. Together they are diabolical. Votes: 3
Phillip AdamsAdvertising is what you do when you can't go see somebody. That's all it is. Votes: 3
Fairfax M. ConeAdvertising degrades the people it appeals to; it deprives them of their will to choose. Votes: 3
C.P. SnowAdvertising is fundamentally persuasion and persuasion happens to be not a science, but an art. Votes: 3
William BernbachI am responsible for creating and overseeing the future products that make up Google Advertising. Votes: 3
Susan WojcickiAdvertising is our printed salesman. It may not be pretty, but it has to be true. Votes: 3
William Wrigley, Jr.Advertising works most effectively when it's in line with what people are already trying to do. Votes: 3
Mark ZuckerbergAdvertising is tax deductible, so we all pay for the privilege of being manipulated and controlled. Votes: 3
Noam ChomskyAdvertising, if it is any good, should help to confirm what already is, not what should be. Votes: 3
Scott BedburyAdvertising treats all products with the reverence and the seriousness due to sacraments. Votes: 2
Thomas MertonAdvertising has always been a huge unrecognised source of outdoor relief for the arts. Votes: 2
Peter YorkAdvertising in the final analysis should be news. If it is not news it is worthless. Votes: 2
Adolph OchsFor an entrepreneur: wealth invites fame. For a celebrity: fame invites wealth. Votes: 1
Mokokoma MokhonoanaIf you want meaning for your brand or company, dare to embrace conflict Votes: 1
Antonio Nuñez LopezNews is what somebody somewhere wants to suppress; all the rest is advertising. Votes: 1
Lord NorthcliffeThe Victorian woman became her ovaries, as today's woman has become her "beauty. Votes: 1
Naomi WolfNarcissism is as profitable to a model as scruffiness is to a homeless person. Votes: 1
Mokokoma MokhonoanaWomen who love themselves are threatening; but men who love real women, more so. Votes: 1
Naomi WolfBetween Monday and Saturday men make an audience. On Sunday, they make a congregation. Votes: 1
Mokokoma MokhonoanaLiteracy makes man a victim of advertising. Education makes him a victim of employment. Votes: 1
Mokokoma MokhonoanaThe superior man understands what is right; the inferior man understands what will sell. Votes: 1
ConfuciusCreative without strategy is called 'art.' Creative with strategy is called 'advertising.' Votes: 1
Jef I. RichardsThe function of advertising is simply to promote and sustain competitive advantage for brands. Votes: 1
John HegartyThe first lesson of branding: memorability. It's very difficult buying something you can't remember. Votes: 1
John HegartyIt did what all ads are supposed to do: create an anxiety relievable by purchase. Votes: 1
David Foster WallaceOnce a culture becomes entirely advertising friendly, it seizes to be a culture at all. Votes: 1
Mark Crispin MillerI love advertising, because I love self-promotion. I love mirror time, which is Me Time. Votes: 1
Jarod KintzI just realized that the key to advertising can be summed up in one word: Bullshit. Votes: 1
Whitney Gracia WilliamsThe list of sins committed by advertising is limited only by the creativity of its critics Votes: 1
Jeane J. KirkpatrickA church service starts and ends with a prayer. A magazine starts and ends with an advert. Votes: 1
Mokokoma MokhonoanaWe are publishers of content and consumers of content at the same time. (D. Abbot, J.Hegarty) Votes: 1
Gordon TorrYou could write the best book in the world but if nobody knows about it, it is nothing Votes: 1
Brandon Reece TaylorWe have always said that advertising is just the icing on the cake. It is not the cake. Votes: 1
Meg WhitmanIt is a good thing that women are so easily manipulated. Otherwise, most of us wouldn't be here. Votes: 1
William Randolph HearstYou're only as good as your next idea. And if you can't agree on that, then it's time to walk. Votes: 1
John HegartyAny fool can write a bad advertisement, but it takes a genius to keep his hands off a good one. Votes: 1
David OgilvyInsomnia is an all-night travel agency with posters advertising faraway places. Votes: 0
Charles SimicAnticipated, personal, and relevant advertising always does better than unsolicited junk. Votes: 0
Seth GodinThe best advertising should make you nervous about what you're not buying, Votes: 0
Mary Wells LawrenceAll media owners want to attract advertising revenue. Google is no different. Votes: 0
Maurice SaatchiThus ideas like subliminal advertising today rarely works and or even exists. Votes: 0
Martin LindstromTelevision, I would say, isn't an advertising medium. It's a selling medium. Votes: 0
William S. PaleyIf advertising encourages people to live beyond their means, so does matrimony. Votes: 0
Bruce BartonThe printed newspaper is a powerful showcase for news, opinion and advertising. Votes: 0
Jill AbramsonAbstract art: a construction site for high fashion, for advertising, for furniture. Votes: 0
Adrienne MonnierMass demand has been created almost entirely through the development of advertising. Votes: 0
Calvin CoolidgeRegardless of the moral issue, dishonesty in advertising has proved very unprofitable Votes: 0
Leo BurnettRegardless of the moral issue, dishonesty in advertising has proved very unprofitable. Votes: 0
Leo BurnettAs advertising blather becomes the nation's normal idiom, language becomes printed noise. Votes: 0
George WillA viewer who skips the advertising is the moral equivalent of a shoplifter. Votes: 0
Nicholas JohnsonWe grew up founding our dreams on the infinite promise of American advertising. Votes: 0
Zelda FitzgeraldNews is what somebody somewhere wants to suppress; all the rest is advertising. Votes: 0
Alfred Harmsworth, 1st Viscount NorthcliffeThe more shame, the more clicks; the more clicks, the more advertising dollars. Votes: 0
Monica LewinskyThe critic is the only independent source of information. The rest is advertising. Votes: 0
Pauline KaelI've been saying for years that page view-based advertising is a corrupting force. Votes: 0
John GruberThe Internet and Yahoo are firmly established as 'must buys' for brand advertising. Votes: 0
Terry SemelCreativity is an advertising agency's most valuable asset, because it is the rarest. Votes: 0
Jef I. RichardsThe biggest mistake businesses make is advertising before they have become well known. Votes: 0
Jeffrey GitomerThere are really very few economies of scale in centralising or standardising advertising. Votes: 0
Stephen KingReal content marketing isn't repurposed advertising, it is making something worth talking about. Votes: 0
Seth GodinIf advertising is not an official or state art, it is nonetheless clearly art. Votes: 0
Michael SchudsonWe do not invest in advertising... So racing is the best advertising for Ferrari. Votes: 0
Luca Cordero di MontezemoloGoogle has a very powerful and new advertising model that, for them, prints money. Votes: 0
Nicholas NegroponteEvery time I surrender to stress, arenât I advertising the unreliability of God? Votes: 0
Ann VoskampChess is the most elaborate waste of human intelligence outside of an advertising agency Votes: 0
Raymond ChandlerOne customer well taken care of could be more valuable than $10,000 worth of advertising. Votes: 0
Jim RohnOutside of advertising, the person who's influenced me most is quite possibly Frank Gehry. Votes: 0
Jay ChiatExpensive advertising courts us with hints and images. The ordinary kind merely says, Buy. Votes: 0
Mason CooleyAmerica is one of few advanced nations that allow direct advertising of prescription drugs. Votes: 0
Robert ReichI've never found a client's business problem that could be solved solely through advertising. Votes: 0
Lee ClowI can not think of any circumstances in which advertising would not be an evil. Votes: 0
Arnold J. ToynbeeTOMS didn't have to focus on advertising, but on giving in a way that's sustainable. Votes: 0
Blake MycoskieThe most common trouble with advertising is that it tries too hard to impress people. Votes: 0
James Randolph AdamsI had to quit triathlons, I continued to be active and worked in advertising agency . Votes: 0
Kristin ArmstrongI was always more interested in being a woman first and an advertising person second. Votes: 0
Shirley PolykoffI always loved advertising. If I hadn't been in fashion, I'd have been in advertising. Votes: 0
Karl LagerfeldGood advertising is a happy wedding of words and pictures, not a contest between them. Votes: 0
Leo BurnettThe only purpose of advertising is to sell. It has no other function worth mentioning. Votes: 0
Raymond RubicamYou arenât advertising to a standing army; you are advertising to a moving parade. Votes: 0
David OgilvyA politician without money for advertising is out of luck. They are not taken seriously. Votes: 0
Robert Kane PappasIf you canât advertise yourself, what hope do you have of advertising anything else? Votes: 0
David OgilvyBooks so special and rare and yours that advertising your affection feels like a betrayal. Votes: 0
John GreenI don't see a point in advertising my marital status when men don't. Completely ridiculous. Votes: 0
Gene WeingartenYahoo! is the only company with both scale and leadership in branded and search advertising. Votes: 0
Terry SemelThe psychiatrists say that everybody should have a hobby. The hobby I recommend is advertising Votes: 0
David OgilvyPolitics, like advertising, is about people selling you things you didn't really want or need. Votes: 0
Tom TomorrowDisplay advertising and the movies, though they may dull the wits, certainly stimulate the eyes. Votes: 0
John Dos PassosIn the world of commercial speech, tobacco advertising bears the earmarks of an endangered species. Votes: 0
Jef I. RichardsI believe Larry Page is moving Google from an advertising-based company to a commerce-based company. Votes: 0
Robert ScobleOh, yeah. A big part of my job is drinking martinis when I work in advertising. Votes: 0
Paul W. S. AndersonI have raced against the clock since I went into advertising at the age of eighteen. Votes: 0
Jan KaronThe time has come when advertising in some hands has reached the status of a science. Votes: 0
Claude C. HopkinsI honestly believe that advertising is the most fun you can have with your clothes on. Votes: 0
Jerry Della FeminaI used to run record companies, and I went to the advertising business at 29 years old. Votes: 0
Steve StouteI know that half of my advertising dollars are wasted ... I just don't know which half. Votes: 0
John WanamakerWhen you get $1 billion of free advertising, it's hard not to have anybody buy the product. Votes: 0
Van JonesGod never talks. But the devil keeps advertising, Father. The devil does a lot of commercials. Votes: 0
William Peter BlattyIn the arts, the critic is the only independent source of information. The rest is advertising. Votes: 0
Pauline KaelThere's all kinds of people teaching who don't do anything worth a nickel. Likewise in advertising. Votes: 0
Garry WinograndI was never an actor. I had done one or two random projects in my advertising career. Votes: 0
Steve DildarianHalf the money I spend on advertising is wasted; the trouble is I don't know which half. Votes: 0
John WanamakerHalf the money I spend on advertising is wasted; the trouble is, I don't know which half. Votes: 0
John WanamakerI left advertising as fast as I could in 1961. And I haven't ever thought about going back. Votes: 0
Elmore LeonardI do not regard advertising as entertainment or an art form, but as a medium of information. Votes: 0
David OgilvySchool is the advertising agency which makes you believe that you need the society as it is. Votes: 0
Ivan IllichNow with the Internet, a celebrity is fair game, and it's all designed to sell advertising space. Votes: 0
Randy QuaidThe history of media is the market share of advertising dollars has followed.. albeit with a lag. Votes: 0
James PackerConsider the way of the scientists rather than the way of an advertising agent for a new soap. Votes: 0
Ezra PoundAs a child, I wanted to go into advertising. I had a love affair with the advertising industry. Votes: 0
Nadezhda TolokonnikovaOn email and the first instance of spam: This is not for advertising! This is for serious work! Votes: 0
Vinton CerfTo be a success in advertising you must want to fill other people with a passion for possession. Votes: 0
Bernice Fitz-GibbonWhat advertising dum-dum signed up Ilie Nastase to sell a resort?! Who'd want to go where he's at? Votes: 0
Malcolm ForbesYou can make a movie about anything, as long as it has a hook to hang the advertising on. Votes: 0
Roger CormanThe man who stops advertising to save money is like the man who stops the clock to save time. Votes: 0
Thomas JeffersonWhat really decides consumers to buy or not to buy is the content of your advertising, not its form. Votes: 0
David OgilvyAdvertising is a business of words, but advertising agencies are infested with men and women who cannot write. They cannot write advertisements, and they cannot write plans. They are helpless as deaf mutes on the stage of the Metropolitan Opera. Votes: 4 David Ogilvy
An advertising agency is 85 percent confusion and 15 percent commission. Votes: 1 Fred Allen
Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art. Votes: 1 William Bernbach
The truth is that our way of celebrating the Christmas season does spring from myriad cultures and sources, from St. Nicholas to Coca-Cola advertising campaigns. Votes: 1 Richard Roeper
Because advertising and marketing is an art, the solution to each new problem or challenge should begin with a blank canvas and an open mind, not with the nervous borrowings of other people's mediocrities. That's precisely what 'trends' are - a search for something 'safe' - and why a reliance on them leads to oblivion. Votes: 3 George Lois
Society drives people crazy with lust and calls it advertising. Votes: 1 John Lahr
I used to run record companies, and I went to the advertising business at 29 years old. Votes: 4 Steve Stoute
All the people who run agencies, all the important people in agencies have taken communication courses, marketing courses, advertising courses, and courses basically teach advertising as a science, and advertising is so far from a science it isn't even funny. Advertising is an art. Votes: 1 George Lois
I've come up through art school, through painting, through graphic design, through advertising, through TV commercials and music video. I've designed books, built billboards, matchbooks, corporate identities. I continuously paint, I've done conceptual art pictures. Votes: 2 Tony Kaye
The effectiveness of advertising depends on the amount and kind of product information available to consumers... advertising will be more successful the more impoverished the consumer's information environment. Votes: 1 Michael Schudson
I've never worked in advertising - my experience was as an editorial designer for magazines - but you could say, in the bigger picture, that magazines are vehicles for colour advertising. Votes: 1 Barbara Kruger
The irony is, the advertising industry knows everyone hates what they produce. This is why they keep looking for new ways to force people to stay tuned. Votes: 6 Simon Sinek
Poetry is a street fighter. It has sharp elbows. It can look after itself. Poetry can't be used for manipulation; it's why you never see good poetry in advertising. Votes: 1 David Whyte
The advertising media in this country continuously informs the American male of his need for indispensable signs of his virility ... Votes: 3 Frances M. Beal
Political advertising ought to be stopped. It's the only really dishonest kind of advertising that's left. It's totally dishonest. Votes: 2 David Ogilvy
The forced influence of advertising has given us completely useless TV. You don't want that on the Net. But most on-line information providers need to attract advertising - which slows download times and clutters the screen with windows. Votes: 1 Robert Cailliau
When advertising is involved, you, the user, are the product. Votes: 2 Jan Koum
In other words, if you - the cost of promoting movies, the advertising and promotion of a movie, the budget is almost as large as the cost of the movie. Votes: 1 Richard Attenborough
The last bastion of competitiveness is local advertising sales. There's little being spent by local advertisers on the Internet. That's where local media have leverage. Votes: 3 Jerry Yang
Creative without strategy is called 'art.' Creative with strategy is called 'advertising.' Votes: 1 Jef I. Richards
The Internet offers an interesting combination of advertising and community by participating in the community you can become an advertisement for yourself. Votes: 1 Walter Jon Williams
Great advertising, in and of itself, becomes a benefit of the product. Votes: 1 George Lois
Whom one is speaking to - or which aspect of their character - fundamentally determines the meaning and consequences of an exhortation. 'Indulge Your Desires' comes across very differently on a billboard advertising SUVs than it does spray-painted across the broken windows of an SUV dealer. It follows that what you say is not nearly as important as how and when you say it. Votes: 3 CrimethInc.
Yahoo! is the only company with both scale and leadership in branded and search advertising. Votes: 1 Terry Semel
As a child, I wanted to go into advertising. I had a love affair with the advertising industry. Votes: 1 Nadezhda Tolokonnikova
[M]anufacturing, science and engineering are ... incredibly creative. I'd venture to say more so than creative advertising agencies and things that are known as the creative industries. Votes: 3 James Dyson
Red Interactive, the digital advertising agency, is a real, systemic kind of business, as opposed to a one-off thing. We can help advertisers frustrated by old media find clients they can work with. Votes: 3 Patrick Whitesell
Like the effect of advertising upon the customer, the methods of political propaganda tend to increase the feeling of insignificance of the individual voter. Votes: 3 Erich Fromm
Advertising, music, atmospheres, subliminal messages and films can have an impact on our emotional life, and we cannot control it because we are not even conscious of it. Votes: 1 Tariq Ramadan
I am so spoiled. I cannot watch a show where it gets interrupted for ads. I have to TiVo it and skip through the ads, because the culture of advertising is so false and phony that I just... ugh, you know? Votes: 1 Alan Ball
Increasingly, it's actresses doing the big fashion advertising campaigns, and now there's no distinction between actresses and models. Votes: 3 Romola Garai
As I see it, fast food outfits have targeted small children with their advertising in a very effective way. You know, it's clowns and kid's toys and bright colors and things like that. Votes: 1 Anthony Bourdain
As I see it, fast food outfits have targeted small children with their advertising in a very effective way. You know, it's clowns and kid's toys and bright colors and things like that. Votes: 1 Anthony Bourdain
First there's my role just as an executive being responsible for advertising, regardless of gender. I think that's a position that I take seriously. That's the first role. But I think for my role as a woman at Google, you try to set a good example and be a role model for the other women in the organization. Votes: 1 Susan Wojcicki
There is no such thing as a Mass Mind. The Mass Audience is made up of individuals, and good advertising is written always from one person to another. When it is aimed at millions it rarely moves anyone. Votes: 4 Fairfax Cone
If you ever have the good fortune to create a great advertising campaign, you will soon see another agency steal it. This is irritating, but don't let it worry you; nobody has ever built a brand by imitating somebody else's advertising. Votes: 2 David Ogilvy
The forced influence of advertising has given us completely useless TV. You don't want that on the Net. But most on-line information providers need to attract advertising - which slows download times and clutters the screen with windows. Votes: 3 Robert Cailliau
And it's interesting, when you look at the predictions made during the peak of the boom in the 1990s, about e-commerce, or internet traffic, or broadband adoption, or internet advertising, they were all right - they were just wrong in time. Votes: 4 Chris Anderson
A magazine is simply a device to induce people to read advertising. Votes: 1 James Collins
Transforming a brand into a socially responsible leader doesn't happen overnight by simply writing new marketing and advertising strategies. It takes effort to identify a vision that your customers will find credible and aligned with their values. Votes: 3 Simon Mainwaring
I'm really a strong advocate of ageing because the messages that the media and advertising give to women infuriate me: ie that it's a bad thing to get old. Votes: 3 Sophia Myles
There have been a lot of critiques of the finance industry's having possibly foisted subprime mortgages on unknowing buyers, and a lot of those kinds of arguments are even more powerful when used against college administrators who are probably in some ways engaged in equally misleading advertising. Votes: 3 Peter Thiel
I've come up through art school, through painting, through graphic design, through advertising, through TV commercials and music video. I've designed books, built billboards, matchbooks, corporate identities. I continuously paint, I've done conceptual art pictures. Votes: 2 Tony Kaye
Despite all the public hand-wringing about negative advertising, political veterans will tell you that it persists because, more often than not, it works. But tearing down the other guy has another attraction: It can be a substitute for building much of a case for what the mudslinger will do once in office. Votes: 3 Robert Dallek
I went into journalism to do journalism, not advertising. Votes: 4 Michael Hastings
One thing we didn't know in 1996 is that it's very, very difficult, if not impossible, to sustain a culture with online advertising. Votes: 5 Howard Rheingold
Advertising has always been a huge unrecognised source of outdoor relief for the arts. Votes: 1 Peter York
Americans born since World War II have grown up in a media-saturated environment. From childhood, we have developed a sort of advertising literacy, which combines appreciation for technique with skepticism about motives. We respond to ads with at least as much rhetorical intelligence as we apply to any other form of persuasion. Votes: 1 Virginia Postrel
The more informative your advertising, the more persuasive it will be. Votes: 1 David Ogilvy
The Department of Education should not be producing paid political advertising for the president, it should be helping us to produce smarter students. Votes: 3 Dick Gephardt
We are a consumer company and our success is directly linked to our users trusting us. Therefore we have the same incentive as the user: they want to see relevant advertising so their experience of Google is positive and we want to deliver it. Votes: 1 Susan Wojcicki
It's almost as if creativity is dead. The visual power of advertising was everywhere - now it's basically gone. Votes: 3 George Lois
The only thing that really annoys me is when all of a sudden you hear yourself on the radio advertising Smith's tyre shop or Blenkinsop's jam. They simply can't do that. And in Australia, occasionally I have to take action. Votes: 3 Richie Benaud
Observing and understanding the social media phenomenon is one thing-leveraging this trend for advertising purposes is quite another. While most companies recognize the value of social media advertising opportunities, not many have figured out how to execute these kinds of campaigns and the unique risks they entail because of the potential that a viral marketing effort can backfire and actually harm a brand. Votes: 4 Stephen Jin-Woo Kim
I saw a subliminal advertising executive, but only for a second. Votes: 3 Steven Wright
Nowadays it is the fashion to pretend that no single individual is ever responsible for a successful advertising campaign. This emphasis on "teamwork" is bunkum - a conspiracy of the mediocre majority. Votes: 3 David Ogilvy
The network and local TV angle of broadcast television has received a black eye for not properly debating within the news issues that should be debated, instead of shuffling them of to television advertising. Votes: 3 Mark E. Hyman
Of course, there is some truth in advertising. There's yeast in bread, but you can't make bread with yeast alone. Truth in advertising is like leaven, which a woman hid in three measures of meal. It provides a suitable quantity of gas, with which to blow out a mass of crude misrepresentation into a form that the public can swallow. Votes: 3 Dorothy L. Sayers
The forced influence of advertising has given us completely useless TV. You don't want that on the Net. But most on-line information providers need to attract advertising - which slows download times and clutters the screen with windows. Votes: 1 Robert Cailliau