ConAgra Foods and Feeding America Partner for Child Hunger Ends Here Neighborhood Rally Campaign
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ConAgra
ØFoods
Food you love
CHILD • 3.
HUNGER
Strategy
AMER CA
Challenge
Drive awareness of the child hunger issue in
the U.S. and what ConAgra Foods is doing
to help, while engaging consumers to raise
critical funds for Feeding America.
* pan •
Consumers don't realize the scope of the
issue. The campaign educated them and
triggered a call to action, using celebrities
and media/social media to ignite interest,
drive donations, and encourage consumers
to host local rallies.
HEALTHY
$CHOICE@
CHILD
HUNGER
ENDS
HERE
SM
ATODAY
Results
The campaign netted 70,000 volunteers who
meals, The campaign exceeded all goals—I, 100+
35 million social media impressions, 1,600 rallies.
EMI
Hunts
BOYARDEE
Rödenbachers
adeevee.com