When advertising is involved, you, the user, are the product. Votes: 2
Advertising doesn't create a product advantage. It can only convey it. Votes: 2
Great advertising, in and of itself, becomes a benefit of the product. Votes: 2
Advertising treats all products with the reverence and the seriousness due to sacraments. Votes: 2
I am responsible for creating and overseeing the future products that make up Google Advertising. Votes: 2
Obviously the commercial news media tries to get you worked up and terrified so you'll buy products that they're advertising. Votes: 2
The greatest thing to be achieved in advertising, in my opinion, is believability, and nothing is more believable than the product itself. Votes: 2
Let advertisers spend the same amount of money improving their product that they do on advertising and they wouldn't have to advertise it. Votes: 2
If advertisers spent the same amount of money on improving their products as they do on advertising then they wouldn't have to advertise them. Votes: 2
It is flagrantly dishonest for an advertising agent to urge consumers to buy a product which he would not allow his own wife to buy. Votes: 2
People don't understand the logistics of advertising. To have the ads purchased and run, you need to have a series of products that work together. Votes: 2
There are rules in advertising, and those rules are self-imposed by the client companies because they don't want their products to be seen as dishonest. Votes: 2
The headline is the 'ticket on the meat.' Use it to flag down readers who are prospects for the kind of product you are advertising. Votes: 2
But I think technology advertising will have to stop addressing how products are made and concentrate more on what a product will do for the consumer. Votes: 2
WhatsApp only wanted to focus on how current users were engaging with the product. Like how they did not use advertising and kept the experience uncluttered. Votes: 2
Many manufacturers secretly question whether advertising really sells their product, but are vaguely afraid that their competitors might steal a march on them if they stopped. Votes: 2
Much of the messy advertising you see on television today is the product of committees. Committees can criticize advertisements, but they should never be allowed to create them. Votes: 2
The effectiveness of advertising depends on the amount and kind of product information available to consumers... advertising will be more successful the more impoverished the consumer's information environment. Votes: 2
The most important word in the vocabulary of advertising is TEST. If you pretest your product with consumers, and pretest your advertising, you will do well in the marketplace. Votes: 2
There is a great deal of advertising that is much better than the product. When that happens, all that the good advertising will do is put you out of business faster. Votes: 2
If you use your money to create exceptional products and services, you won't need to spend it on advertising. Votes: 0
Consumers still buy products whose advertising promises them value for money, beauty, nutrition, relief from suffering, social status and so on. Votes: 0
Good products can be sold by honest advertising. If you don't think the product is good, you have no business to be advertising it. Votes: 0
The triumph of advertising in the culture industry is that consumers feel compelled to buy and use its products even though they see through them. Votes: 0
Apple no longer builds any products. When I was there, people used to call Apple "a vertically integrated advertising agency," which was not a compliment. Votes: 0
The advertising man is a liaison between the products of business and the mind of the nation. He must know both before he can serve either. Votes: 0
Advertising is the art of convincing people to spend money they don't have for something they don't need. Votes: 9 Will Rogers
Products are valued higher than services. Votes: 3 James Altucher