The first lesson of branding: memorability. It's very difficult buying something you can't remember. Votes: 8
Always remember: a brand is the most valuable piece of real estate in the world; a corner of someone's mind. Votes: 1
What the heart feels today, the head will know tomorrow. Votes: 1
You're only as good as your next idea. And if you can't agree on that, then it's time to walk. Votes: 1
Better to be known for something than be forgotten for nothing. Votes: 1
The function of advertising is simply to promote and sustain competitive advantage for brands. Votes: 1