Word of mouth is the best medium of all. Votes: 18
Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art. Votes: 13
A great ad campaign will make a bad product fail faster. It will get more people to know it's bad. Votes: 6
Research can trap you into the past. Votes: 4
Imitation can be commercial suicide. Votes: 0