Before
fear
facilitator.- Motivators
reiection
Simplicity
social-kagceE pain
m acceptance
After
Behavior Change Elements
motivation. ability. tricer
CON Motivators
pleasure/pain,
social accepance/r*don
Sinvlicity Factors
time, money, physical
brain cycles, social deviance,
hcilitator, spark. signal
behaviormodel.org