"You don't win being mote average
tl•un other peop in your industry.
You dont win being more corrWiant tun your fellow co-workers.
Being more obedient at what you do
every •aperes•ng to maKe you
mat makes saneone indiveneWe is that frey
sanefring frat otherpeople can't da
We go to work every day zng to not do that We go to work trying
to be just like everyone , because frat feels safe. In todays
economy, and for the foreseeable future, tzt's åle riskiest diing we
can do."
-Seth Godin
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