Total social
network users
in 2015
Millions
This demo will see
the largest increase
in social media users
(to 16.6 million) from
2015-2016.
Facebook
Millions
Share
The largest
percentage
share increase,
to 7.6% in 2016
10.9%
14.6
A as 65
19.7
A es 55-64
26.4
Ayes 45-54
6.8%
10.6
Total
154
million
in 2015
29.7
Ages 35-44
16.7%
26.2
28.3
$ Ayes 18-24
35.3
A 25—34
This group sees
a fall off in share
for 2016, to 16.4%
160.9
in 2016
17.1
22.5
16.1%
Twitter
Millions
Share
57.3
in 2016
6.7
Total
156.5
million
in 2015
25.2
11.7
Total
52.9
million
in 2015
8.7
16.4%
Pinterest
11.3
9.1
32.1
20.5%
Still the largest
number of users,
but share is static
in 2016.
22.6%
-- The largest
number of U.S.
users is within
the low end
of the millennial
demo.
20.4%
22.0%
Millions
Share
47.6
in 2016
12.9
Tumblr
Millions
Share
21.1
in 2016
Market share
decreases for
all demos,
except children
6.5%
10.2%
4.5
5.7
Total
44.5
million
in 2015
21.3%
15.5%
9.5
2.2%
1.2 0.4
Total
19.1
million
in 2015
10.2
Older millennials
and some Of Gen X
still pin it.
- No significant senior
community on Tumblr
2.1
3.0
4.5
23.3%
This will
decrease
to 22.5 in
2016.
(17 and younger)
Instagram
Millions
Share
After 34,
base and share
drop precipitously
- 8.8%
5.3
27%
Seniors also aren't big on selfies, it seems,
as the photo-centric network has barely
any market share in this demo.
0.4
27.6%
5
4.5
5.3
16.7
Total
60.3
million
in 2015
19.4
This audience stays
young, and includes
another 11.4 million
users ages 17
or younger.
65.3
in 2016