Generation
Age
Population Size
Total in the Workforce
Work Ethic and Values
Work is...
Feedback and Rewards
Messages that Motivate
Work and Family Life
Change is...
Leadership by...
Traditionalists,
Matures
62 years or older (born
before 1946
12 percent
74 million workers
Hard workers
Respect authority
Sacrifice
Duty before fun
Adhere to rules
Consistency
An obligation
No news is good news;
satisfaction in a job well
Baby Boomers
43-61 years old (born
between 1946-1964
24 percent
76-78 million workers
Workaholics
Work efficiently
Crusading causes
Personal fulfillment and
ratification
Desire quality
Question authority
Team oriented
Optimism
An exciting adventure
Don't appreciate it;
prefer money and title
done
Your experience is
respected
Never the two shall
A revolution
Hierarchy
meet
recognition
You are valued and
needed
No balance - work to
Managed
Consensus
live
Generation X
29-42 years old (born
between 1965-1978
33 percent
46-51 million workers
Eliminate the task
Self-reliance
Want structure and
direction
Skeptical
Independent
Flexible
A difficult challenge; a
contract
Sorry to interrupt, but
how am I doing;
freedom is the best
reward
Do it your way; forget
the rules
Balance
Expected
Competence
Generation Y,
Millennials
28 years or younger
born after 1978
31 percent
75 million workers
Focus on what's next
Ability to multitask
Tenacity
Entrepreneurial
Tolerant
Goal-oriented
Confident
A means to an end;
fulfillment
Whenever I want it, at
the push of a button;
meaningful work
You will work with other
bright, creative people
Balance
Fluid
Pulling together
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