ne (Retailerb guide
j@SOLOMO
SoLoMo (Social-Local-Mobile): The addition of local information to search engine results in order to capitalize on the
increasing use of mobile. SoLoMo also has evolved to include mobile offers pushed to consumers based on their location,
Millions of people are using smartphones
116 MILLION
people own a
smartphone.
89.9 MILLION
American consumers
accessed retail
content on their
devices in July 2012.
Smartphones will
influence $1 59 BILLION
worth of sales in 2012.
. but mobile conversions weren't exactly
booming in Q2 2012.
1.3%
ecommerce conversions on
ANDROID PHONES
1.0%
ecommerce conversions on
IPHONES
Although smartphone users' conversion rates are low, those statistics don't tell the whole story as mobile devices are
heavily influencing purchase decisions in-store and online,
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